INTERACTIVE JEWELRY EXPERIENCE: APPROACH & LEARN

with a presence sensor and LED lighting.

APPROACH & LEARN

Approach & Learn” applications are typically used in retail environments as an alternative to “Lift & Learn” solutions, especially in scenarios where merchandise cannot be picked up. These applications enable a consistent storytelling experience by playing a product video when the customer approaches it. As a result, customer interaction and product understanding increase. Overall, “Approach & Learn” delivers a memorable brand experience that creates a connection between the product and the customer.

WHAT IT DOES

Display brand or category content when no one is near the product.

2. When a person approaches, start a new video showing detailed product information.

3. Simultaneously activate LED spotlights to highlight the displayed product.

4. Optionally, add complementary product suggestions to increase cross-selling.

BENEFITS

Alternative to Lift & Learn in scenarios where the product cannot be picked up.

• Increases interaction and product .understanding

• Option for active cross-selling

• Highly suitable for data collection, such as number of approaches and interaction time.

OPERATING PRINCIPLE

The presence sensor is discreetly installed inside the retail display. As soon as a person enters the sensor’s field of view, a signal is sent to the connected media player to trigger new content. The detection range can be dynamically adjusted to activate at the desired distance, or even to trigger different content at different distances.

CONNECTION DIAGRAM

INTERACTIVE DEPARTMENT STORE EXPERIENCE: APPROACH & LEARN

with a presence sensor and LED lighting.

APPROACH & LEARN

Approach & Learn applications are typically used in retail environments as an alternative to Lift & Learn applications, in scenarios where merchandise cannot be picked up. They enable a consistent narrative by triggering a product video when a customer approaches it. As a result, customer interaction and product understanding increase. Overall, Approach & Learn provides a memorable brand experience that creates a connection between the product and the customer.

WHAT IT DOES

1. Display brand or category content when no one is near the product.

2. To increase impact, display content on a videowall instead of a single screen.

3. When a person approaches, start a new video showing detailed product information.

4. Opcionalmente, añadir sugerencias de productos complementarios.

BENEFICTS

Alternative to Lift & Learn in scenarios where the product cannot be picked up.

• Increases interaction and product understanding.

• Enables cross-selling strategies.

• Highly suitable for data collection, such as number of interactions and engagement time.

OPERATING PRINCIPLE

Presence sensors are discreetly installed within the display, one beneath each product. As soon as a person enters the sensor’s field of view, a signal is sent to the connected media player to trigger new content. The detection range can be dynamically adjusted to activate at the desired distance, or even to trigger different content at different distances.

CONNECTION DIAGRAM

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