INTERACTIVE EXPERIENCE FOR PERFUME RETAIL: LIFT & LEARN
LIFT & LEARN
Lift & Learn applications are typically used in retail environments. They enable a consistent storytelling experience by triggering a product video when a customer picks up an item. As a result, customer engagement and product understanding increase. Overall, a Lift & Learn application delivers a memorable brand experience that creates a connection between the product and the customer. Well-executed Lift & Learn applications can generate a sales increase of 15% to 30%. They also enable effective sales methods such as cross-selling and “endless aisle” applications.
WHAT IT DOES
1. Display brand or category content when no one is near the product.
2. When a person approaches, start a new video showing detailed product information.
3. Simultaneously activate LED spotlights to highlight the product on display.
4. Optionally, add suggestions for complementary products to increase cross-selling.
BENEFITS
• Increase customer engagement and product understanding.
• Proven sales increase, typically between 15% and 30%.
• Option for active cross-selling.
• Highly suitable for data collection, such as number of lifts
nd interaction time.
OPERATING PRINCIPLE
Wireless lift-detection sensors are attached to DIY tools using industrial-grade double-sided adhesive tape. When a customer picks up a cordless drill, the sensor detects that it is being moved and sends a wireless signal to a base station, enabling the implementation of a Lift & Learn application.
