INTERACTIVE TOOLS & HARDWARE EXPERIENCE: LIFT & LEARN
LIFT & LEARN
Lift & Learn applications are typically used in retail environments. They deliver a consistent brand message by automatically playing a product video when a customer picks up an item. As a result, they increase customer engagement and improve product understanding. Overall, a Lift & Learn application creates a memorable brand experience that strengthens the connection between the customer and the product. Well-executed applications can drive sales increases of 15% to 30%. They also support effective sales strategies such as cross-selling and endless aisle applications, helping retailers showcase complementary products and extend product offerings beyond in-store inventory.
WHAT IT DOES
1. Display brand or category content when no product is being lifted.
2. When a person approaches, show a call-to-action prompting them to pick up a product.
3. Provide detailed information and product
specifications when an item is lifted.
BENEFITS
Increases customer engagement and product
understanding.
• Proven sales uplift, typically between 15% and 30%.
• Enables active cross-selling opportunities
• Highly suitable for data collection, such as lift counts and interaction time.
OPERATING PRINCIPLE
Wireless lift-detection sensors are attached to DIY tools using industrial-grade double-sided adhesive tape. When a customer picks up a cordless drill, the sensor detects movement and sends a wireless signal to a base station, enabling the activation of a Lift & Learn application.
